ABout Me

"it seems to be a different thing to know and to execute" 

– Gerolamo Cardano, 16th Century Gambler

First and foremost I’m a strategist and planner. But I got my start in User Experience research consulting. What that means is I earn my keep by helping brands and creative teams alike come up with work that not only leverages consumer behavior, but uses cultural insight to punch you in the gut and leave you with butterflies in your stomach. 

Currently, I'm an Associate Strategy Director at Virtue.

I'm working on a Strategy and Planning Field Guide to make Planners better. Here is the latest

In my spare time, I make paper collages. Instagram is probably the most comprehensive since tumblr deleted my full archive.  



Waves//Currents – a metaphor for predicting the future

The Root of Why. A micro-post

Art and Mental Health Ice Baths

pocket notes

Podcast with Mark Pollard

Places on the internet where I exist





STRAtegy hot takes