ABout Me

"it seems to be a different thing to know and to execute" 

– Gerolamo Cardano, 16th Century Gambler


First and foremost I’m a strategist and planner. But I got my start in User Experience research consulting. What that means is I earn my keep by helping brands and creative teams alike come up with work that not only leverages consumer behavior, but uses cultural insight to punch you in the gut and leave you with butterflies in your stomach. 

Currently, I'm a Senior Strategist at Virtue.

I'm working on a Strategy and Planning Field Guide to make Planners better. Here is the latest

In my spare time, I make paper collages. Instagram is probably the most comprehensive, but there's a website as well. 



Places on the internet where I exist






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